NEW YORK, October 8, 2024 /PRNewswire/ — 5W Public Relations, one of the largest independent media companies in the US, has announced that it has been selected as its agency of record for the brand’ Wonderskin, known for its TikTok-viral Wonder Blading Lip Stain, is so popular that one sells out in 15 seconds.
Wonderskin, a disruptive brand in the beauty industry, is a proud addition to the prestigious roster of 5WPR’s Beauty team. With an established presence in the UK, Wonderskin chose 5W to expand their reach in the US, with a special communication campaign aimed at defining technological information and unique marketing strategies. The agency will focus its advertising on consumer appeal, business and marketing communications, and thought leadership.
“We’re thrilled to partner with Wonderskin, a technology-savvy brand that represents innovation and creativity in the beauty industry,” it said. Ilisa WirginManaging Partner & EVP, Beauty, at 5W Public Relations. “Our team is excited to use our skills and connections to expand Wonderskin’s story and support their continued growth in the US”
“We are happy to work with 5WPR on our social media strategy,” it said. Michael MalinskyCEO of Wonderskin. “Their track record in driving creative advertising and their expertise in the beauty industry will help strengthen our presence in the US and expand our position as an innovative leader in the industry.”
5W recently sponsored Wonderskin’s collaboration with Chipotle Mexican Grill, featured above July 30 in celebration of National Avocado Day. The collaboration, named ‘Lipotle,’ included a green Wonder Blading Peel and Reveal Lip Stain Kit and is a perfect combination of two brands, both interested in sending the best products. seeking, as well as building loyal communities. The partnership was shown in CNN, Today Show, WWD, Shiny, Hey! Internet etc, which causes excess 1.4B print ads, and social media, resulting in fast sales.
About Wonderskin
Wonderskin is a beautiful brand, with a true Cosmetic Research at its heart. The chemists, scientists and formulators are focused on the same thing: disrupting natural beauty by innovating completely new components, using technology and changing results to become unforgettable, game-changing products for real people. Famous for its patented Wonder Blading technology, which propelled the company to the forefront of the Lip Stain category, Wonderskin has developed an authentic, digital formula. Local bites around the sign. New launches in the Brow and Eye categories have already won awards and attracted celebrity makeup artists, global media, and TikTok beauty aficionados. For more information, visit WWW.WONDERSKIN.COM.
About 5WPR
5WPR is a full-service PR agency known for special programs that leverage businesses, issues, and ideas. Founded in 2003, 5W has been named a US and NYC PR Agency by the leading advertising agency O’Dwyer’s, as well as awarded Agency of the Year at the 2024 American Business Awards®, and continues then bring leading businesses the knowledge, courage, and methods to achieve results in communication. The agency has more than 250 professionals serving clients in B2C (Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, Nonprofit), B2B (Corporate Communications and Reputation Management), Public Affairs, Communication Issues and Digital Media (Social Media, Influencer, Paid Media, SEO). In addition to its industry awards, 5W was named to the 2024 Digiday WorkLife Employer of the Year list. For more information and to join our team visit 5W Careers.
Media Relations
Roxanne Dukes
[email protected] / 212.584.4310
PUNA 5W Public Communication
WANT YOUR COMPANY NEWS SUBSCRIBE TO PRNEWSWIRE.COM?
440k+
Mission &
Influencers
9k+
Digital advertising
Outlets
270k+
Writer
Choose in
#5WPR #Named #Office #Record #Wonderskin